Digital Display Advertising
REACH OUR AUDIENCE, WHEREVER THEY ARE.
Every day millions of people across the UK visit the Reach online network of news sites. Whether they’re at home, at work, or out and about, people consume our news, sport and entertainment content around the clock.
And every page we serve features dedicated ad spots in prominent positions that are just waiting to showcase your business or brand to our loyal audience.
Digital display ads are a brilliant way of building brand awareness and getting clicks, conversions, and sales from users who might not have an interest in your business per se, but find your ad to be relevant to a solution they’re searching for.
CONNECT WITH YOUR KIND OF CUSTOMERS.
Display ads have been around for years, but the technology behind them is pretty clever these days. It’s about reaching the right people, not just lots of people.
Our specialists can target your ads so that they’re placed directly in front of potential customers. So if you want to target specific groups based on their demographics, lifestyle and location, we can absolutely do that. We have a deep understanding of our audience and we can use this insight to tailor campaigns to your exact requirements.
A dedicated campaign manager will assist you in setting the brief and then oversee the campaign on your behalf, ensuring that it’s performing as agreed by providing detailed response reports.
In short, advertising on our online network lets you reach the right people, at the right time, in the right context.
our display solutions.You can choose from a variety of digital ad formats and sizes, including some surprisingly creative options.
Our digital display offering includes these highly-effective formats:
A highly-effective ad spot at the top of the page just below the main navigation bar. These spots are larger than the traditional banner or leaderboard and offer increased impact. They can contain flat imagery or rich media to deliver eye-catching results.
A Mid-Position Unit is a square box design which is positioned within or alongside editorial content. It occupies a high-impact position on the page and can display a flat image or rich media.
As the name suggests, the Mobile MPU is displayed on our responsive websites when viewed on tablets, phones and other mobile smart devices. It occupies a high-impact position on the mobile page.
The MMA Banner is an ad on a mobile device that’s located at the bottom of the screen. The ad is ‘sticky’ and remains in position even when the user scrolls the page, ensuring maximum screen-time and exposure.
If you’re looking for page dominance then only a Site Skin will do. We take your creative content and use it to replace the entire background of the page. This delivers the complete rich media experience and is the most visible, impactful and effective option available from our online advertising suite.
A Pre-Roll advert is a promotional video that is played across desktop and mobile before the specific editorial content that the viewer chooses to watch. If you would like such a video for your business we can create one for you.