Digital Display Advertising
Effective digital advertising
At Reach, we offer more than just website banner ads. It’s not 1998 after all. These days you can choose from a variety of digital ad formats and sizes, including some surprisingly creative options.
As there are so many different ad types available it can be tricky to know which are the most effective. Clearly you want to use the ad slots that have the greatest visibility, thereby increasing exposure and interaction with the viewer.
Our digital display offering is built on the six most effective ad formats for communicating your message with our unrivalled local audience.
Target your ideal audience
Whilst a digital display ad campaign is the perfect way to reach a wide audience, we also offer tailored solutions to help you connect with the right people, in the right places, at the right times.
If you wish to reach specific groups based on their demographics, lifestyle, location and other details then we have powerful targeting tools that will achieve your aims. We have a deep understanding of our audience and we can use this insight to tailor campaigns to your exact requirements.
And with our cross-network opportunities you can reach your target customers wherever they are: locally, regionally or nationally.
our display solutions.Our digital display offering is based around six highly-effective and creative formats.
A highly-effective ad spot at the top of the page just below the main navigation bar. These spots are larger than the traditional banner or leaderboard and offer increased impact. They can contain flat imagery or rich media to deliver eye-catching results.
A Mid-Position Unit is a square box design which is positioned within or alongside editorial content. It occupies a high-impact position on the page and can display a flat image or rich media.
As the name suggests, the Mobile MPU is displayed on our responsive websites when viewed on tablets, phones and other mobile smart devices. It occupies a high-impact position on the mobile page.
The MMA Banner is an ad on a mobile device that’s located at the bottom of the screen. The ad is ‘sticky’ and remains in position even when the user scrolls the page, ensuring maximum screen-time and exposure.
If you’re looking for page dominance then only a Site Skin will do. We take your creative content and use it to replace the entire background of the page. This delivers the complete rich media experience and is the most visible, impactful and effective option available from our online advertising suite.
A Pre-Roll advert is a promotional video that is played across desktop and mobile before the specific editorial content that the viewer chooses to watch. If you would like such a video for your business we can create one for you.