Your customers' needs have evolved
Like many other industries, the legal and financial sectors have been forced to adapt quickly in order to continue meeting the needs of their customers during the Covid-19 pandemic.
To reassure legal clients the Equity Release Council updated its rules and guidance in June 2020 to enable cases to complete without a physical face-to-face meeting with a solicitor. Legal advice can now be sought remotely, with solicitors using a combination of written advice and documented telephone or video calls.
Similarly, if you offer financial services you should make your clients aware that you offer remote Covid-safe consultations. Financial well-being does not need to stop during the pandemic.
As we move through 2021 this will be a key message that your brand should be leading with in their marketing messages.
Whether you’re looking to let clients know that the mandatory physical witnessing of the client’s signature on a mortgage deed can now be completed by an independent adult chosen by the client, or simply reassure them that you can perform remortgage consultations from the comfort of their homes, we have the solutions to reach your key demographic.
Your message, our audience
We can connect you with our highly-engaged audience. Of the 43 million people who visit our network of trusted local newsbrands every month we reach 3.9 million people across the UK who have sought legal advice in the last 12 months.
We can also help get your business in front of the 6m people we reach every month who usually consult a professional financial adviser before deciding on financial matters.
As the situation continues to unfold we expect many more people will be looking for legal and financial support in 2021. Digital online advertising and content marketing are perfect for promoting your services – and we’re currently offering these solutions at a discounted price.
Please click here to view our current offers, designed to support you during these extraordinary times.
Sources: comScore UK, Nov 2020 | TGI, 2020 Q2