Don’t forget about Mother’s Day. We don’t mean that personally, as we know all your awesome mums will be spoilt with gifts and treats on Mothering Sunday.

But as a business you definitely don’t want to overlook Mother’s Day as it’s one of the biggest events in the UK retail calendar. Sales were worth an impressive £1bn in 2019 and that level of spending is expected to continue.

Last year 58% of UK consumers bought a gift or product for Mother’s Day, with each spending an average of £72 on gifts.

Unsurprisingly flowers and in-home food/drink were the biggest-selling items at 17% and 16% of the total spend respectively.

Mother’s Day activities were also popular – in particular eating in and dining out. More than a third of consumers participated in food-related activities compared to just 16% who engaged in leisure-based activities.

The spend is there, so how can you do to make the most of it?