Reach Ad Manager provides agencies with a range of powerful targeting options.
The launch of Reach Ad Manager means that it’s easier than ever for agencies to advertise their products and services to customers wherever they are in the UK.
The new platform is completely self-serve, so you have complete control and can upload your own campaigns to the Reach online network in just four simple steps.
One of the key steps is targeting, so we thought it would be helpful to explore this option and see how it works in practice. In short, targeting is how you hone in on relevant audiences for your business. You’ll want to take advantage of Reach’s huge online audience of more than 38 million people every month, but at the same time you need to ensure your ads are reaching the right people.
There are three targeting options available in Reach Ad Manager.
Audience targeting is used to reach specific groups based on their demographics, interests and lifestyle. Maybe you want to reach males, age 18+, with a keen interest in sport and leisure? This is where you’d do that.
Next up is contextual targeting, which you can use to share your advertising message alongside related content across the Reach network of websites. If you’re an educational establishment, for example, you can choose to have your ads appear alongside education news and features written by our award-winning journalists.
Finally, geography targeting is basically location-based marketing, allowing you to select the geographical areas where you want your ad campaign to run. You’re able to utilise our national and regional news network to target specific locations by country, county, city or town.
As you can see, these options enable your clients to really connect with their ideal customers. Note however: the narrower you go with your targeting, the smaller your potential audience size will be. Keep this in mind when creating your campaigns.