Reach homeowners looking to get their properties ready for winter
As autumn draws near, bringing with it shorter days and colder weather, homeowners cross the UK habitually start preparing their properties for winter.
This is brilliant news for businesses like yours as people focus on their homes and outdoor spaces, looking to sort those outstanding jobs before the nights draw in.
We have a long history of working with tradespeople, DIY retailers and home services. Whether you’re a plumber, roofer, electrician, decorator or home improvement retailer we have the products and the audience to achieve your objectives.
We have proven experience working with the home improvement sector and can connect you with our aspirational audience.
Of the 38m people who visit our network of trusted local newsbrands every month we reach:
10.9m people who have paid a tradesperson to carry our indoor/outdoor home servicing.
6.6m people who’ve paid more than £300 for professional home improvements.
5.6m people who’ve paid someone for plumbing, carpentry, or electrical work.
2.1m people who are planning major home improvements within the next 12 months.
1.4m people who have taken out a loan to pay for home improvements.
The handyman market is growing
It really is an opportune time to grow your business. The home improvement market grew by 10% in 2018, but the larger DIY retailers suffered as more consumers opted for do-it-for-me over do-it-yourself.
“Despite 2018 being a good year for home improvement specialists generally,” writes market research firm Mintel, “the big-box DIY retailers (B&Q, Homebase and Wickes) all experienced a sales decline. Together they are continuing to suffer as shifting spending habits see more consumers switch to buying at smaller, more convenient hardware stores, non-specialists or online.”
The report continues: “As more consumers opt to hire in tradespeople, rather than attempt DIY tasks themselves, small format stores, geared for tradesmen are faring far better than the big sheds.”
Reach Solutions is your marketing partner
We help tradespeople, DIY retailers and services distinguish themselves in order to attract prospective customers through the UK’s most trusted media.
Get in touch and let’s work together to boost your business over the long winter months.
Sources: TGI 2019 | Mintel May 2019 | comScore UK Aug 2019