Become a hot ticket this summer
You can feature in our highly-engaging listicles – from just £200.
It’s just two short weeks until half-term arrives (typically the last week in May), so parents will once again be looking for stimulating yet cost-effective ways to keep the kids entertained.
Value is important when families choose where to visit, with 69% saying that cost of entry is the most important influence on choice, ahead of fair weather (52%), the likelihood of the venue being busy (42%) and if food and drink are available (24%).
That said, the average weekly spend, per family, on recreation and culture at this time of year is a healthy £74.60. Last year 70% of families visited attractions at half-term, with museums, gardens and historic buildings the top destinations. And it’s not just about local activities as families are willing to withstand cries of “Are we nearly there yet?” and drive for more than two hours to visit an attraction.
To reach this key target market we recommend using content marketing and in particular our listicle features.
We love listicles!
A listicle is a special feature written by our editorial experts and presented in a listing style – i.e “10 cracking events and activities in Bristol” and “12 exciting things you can do with the family this half-term”.
These shareable articles are exceptionally popular and benefit from high engagement, especially when themed around key holidays. Furthermore, listicles rank highly in Google searches which provides strong SEO benefits for all of the businesses that are featured.
A single listing in one of our listicles costs just £200, and there are discounts available for multiple listings. For increased exposure you can secure the coveted top spot for £350, ensuring that your listing has maximum prominence and exposure.
In addition, you can take over the advertising on a listicle for £200. This covers both desktop and mobile with the ads running for two weeks.
So don’t be listless this half-term. Speak to one of our team today about featuring in one of our themed listicles.
Source: Mintel UK 2018
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