Soccer Aid’s primary objective was to drive ticket sales to the main event at Old Trafford and increase awareness of Soccer Aid’s partnership with UNICEF and the work they do.
1 month campaign schedule targeting audiences engaging with sport content using marketing solutions such as content marketing, print content and advertising in addition to digital display advertising on the Reach network.
The digital display ads provided 222,000 impressions, with the content article published on the Manchester Evening News, delivering more than 355,000 page views with the reverse published article, in print, delivering more than 1.6m opportunities to be seen.
“Our campaign, worked on with Reach, was a resounding success. They helped us reach the right people, in the right place, at the right time…