Smart Move have a simple ethos of an honest and professional service at excellent competitive rates. This ethos helped them win the Gold Award at the British Property Awards. This campaign was to promote the new gold status of Smart Move and to increase brand awareness, positioning the brand as the best in their area.
Based on the target area, we recommended three full page print adverts to be placed in the relevant local print titles. We also recommended digital display advertising to run alongside this geo-targeted to the local area to ensure the adverts were being seen by people within the vicinity of the agency locations and target areas.
We split the display adverts between Clickable Skins and Mobile Overlays to ensure we were reaching audiences across multiple devices to ensure we were producing a multi-platform campaign that’s accessible to everyone, anytime.