Case Study.

Retro Railtours

The Brief

Reach and its regional newsbrand, Manchester Evening News, recently partnered with Retro Railtours Ltd to run a branded content campaign. Retro Railtours had the aim of driving relevant online traffic to their website and increasing ticket sales for their Devon Coast service.

Our Solution

Our content marketing experts created a special feature which ran on the Manchester Evening News website and introduced our audience to Retro Railtours and its services.

Our Reach

We boosted the article with a sponsored Facebook post on the Manchester Evening News account. This account currently has 1,596,000 likes, so enabled the Retro Railtours message to be seen by a much larger audience.


“We were going to extend this campaign at a later date but the branded content has exceeded our expectations and we have sold out tickets much sooner than expected”

James Palmer
Retro Railtours LTD