Reach and its regional newsbrand, Manchester Evening News, recently partnered with Retro Railtours Ltd to run a branded content campaign. Retro Railtours had the aim of driving relevant online traffic to their website and increasing ticket sales for their Devon Coast service.
Our content marketing experts created a special feature which ran on the Manchester Evening News website and introduced our audience to Retro Railtours and its services.
We boosted the article with a sponsored Facebook post on the Manchester Evening News account. This account currently has 1,596,000 likes, so enabled the Retro Railtours message to be seen by a much larger audience.
“We were going to extend this campaign at a later date but the branded content has exceeded our expectations and we have sold out tickets much sooner than expected”
Retro Railtours LTD