Powderham Castle’s primary objective was to generate more business and to change the views of the public to think "We’re more than just a castle". Powderham Castle also wanted to raise brand awareness by inspiring new and existing customers.
We used our suite of commercial products, driven by our unrivalled reach, to meet the client’s needs and objectives. The campaign proposal included the following key elements: digital display advertising, video advertising and sponsored editorial content.
The campaign, which ran across digital, video and social, was deemed extremely successful, with the content achieving 5,428 clicks and reaching 83,593 individual consumers. Overall this exceeded the client's key objective of generating more business and brand awareness.
Powderham Castle’s Sarah Short said: “I’m not a marketing wiz like my account director so just having that person there to ask and say ‘Well what about this, how about this, why don’t we do that?’ is just so helpful. It has been great having someone there to guide me.”
Emma Joan Dobson-Birch, Digital Account Director for Reach Solutions, added: “It’s been amazing to be apart of something that has really been able to make a difference to someone and their business. We really believe that we’ve helped Powderham Castle achieve their goal across many different marketing platforms and hope that we continue to do this in the future.”