Nottingham CollegeCase Study

Campaign Overview

Reach Solutions and its regional newsbrands partnered with Nottingham College to run an integrated campaign across multiple platforms in the East Midlands, including websites, mobile apps, social channels and newspaper titles.

Nottingham College’s primary objective was to encourage students to apply for courses as well as raise awareness of the college and courses to young school leavers finishing their GCSEs and young adults looking for further education.

Industry: Education

Marketing Objectives:

  • To encourage students to apply for courses.
  • Raise awareness of the college and courses to young school leavers finishing their GCSEs and young adults looking for further education.

Campaign Schedule: Three months

Target Locations: East Midlands | Reach Network [UK]

Target Audiences:

  • Parents: Become a champion for us in the household.
  • Students: Introduce them to Nottingham College and encourage applications.

Solution & Results

We used our suite of commercial products, driven by our unrivalled reach, to meet the client’s needs and objectives. The campaign proposal included the following key element:

Programmatic Advertising:Using the audience segmentation based on behaviour and affinity traits we can ensure that a brand is positioned to reach the right people. This data is then used to deliver accountable and transparent campaigns focused on ROI.

PROGRAMMATIC DISPLAY

3,899,767 Impressions
2,361 Clicks
0.06% CTR
695 Hard Conversions
7,883 Soft Conversions

 
Overall the campaign was highly successful, generating a total of 3,899,767 impressions. The programmatic campaign also generated more than 2,361 clicks.

This campaign not only raised awareness of Nottingham College and what it can offer for new and existing students, but it also led to 7,883 soft conversions. Therefore, we consider the campaign goal achieved.
 

Conversion Results

Programmatic Display Example


"The campaign we worked on with Reach Solutions was a resounding success. The results speak for themselves. If you are able to do it properly, and commit to a decent period of time and budget, then results like ours are achievable. We would definitely recommend to other businesses, especially in the education sector, and we are already planning our campaign with them next year."
Rory McArdle, Nottingham College
"It has been a pleasure working with Rory at Nottingham College over the last few months. The key to the success of this campaign was thorough planning and structured meetings. Working together to optimise the campaign and forming a strong relationship together enabled us to understand what was needed to achieve the end goal."
Adam Cooksley, Reach Solutions

Speak to us today to discover how Reach Solutions can help solve your marketing challenges.

Click Here to download this case study as a PDF.
Share this Case Study: