The National Lottery's primary aim was to increase brand awareness and the good causes funded by the National Lottery.
The client used a mix of content marketing, programmatic advertising, social media advertising and digital display.
Overall the campaign was highly successful, delivering 794k video impressions and 378k impressions on Facebook. The content marketing element reached more than 16k unique users.
Reach Solutions and its regional newsbrands partnered with The National Lottery to run an integrated campaign across Coventry and Birmingham. Their target audiences included young professionals, students, families, and people over the age of 25.