Myriad Foundation partnered with Reach to raise awareness of their Taste Ramadan 2018 campaign. In 2018 Myriad Foundation were taking their Taste Ramadan campaign national and wanted to reach a larger audience beyond Manchester. The campaign aimed to drive footfall to the Taste Ramadan events and to reach a wider demographic from across the UK.
In the build up to Taste Ramadan 2018 we ran a digital campaign for Myriad Foundation that incorporated Digital Display and paid search advertising.
The digital display ran nationally on the mirror.co.uk website to raise brand awareness across a large audience. This was paired with a large, targeted paid search campaign that encouraged online users to find out more about the Taste Ramadan event when searching for similar/relevant terms.