Reach Solutions partnered with Langford Rae O'Neill, an estate agent in based in Sevenoaks, to run an Own Your Patch property campaign on In your Area. This agency's primary objective was to target and take ownership of the TN13 postal district and drive property valuation requests through to its recently-upgraded website.
We used our In Your Area platform to meet the client's needs and objectives. The proposal included a premium annual property campaign on In Your Area, including a sponsored property card for TN13, featured properties, sponsored email newsletters, and branded news stories/blogs opportunities.
The campaign not only raised Langford Rae O'Neill's brand awareness within the selected area but also obtained valuation requests feeding directly through to the client’s website. The campaign, which is ongoing, has been deemed a great success and has so far been seen thousands of times by people within TN13.
Chris Lingard of Langford Rae O’Neill commented: “I just wanted to say thank you for setting up the In Your Area newsfeed Sponsorship for TN13, and explaining how it works. After it went live about 10 days ago, I was delighted to see that my property advert received over 1,700 impressions, and that I gained 92 click-throughs to my own website. I also liked the fact that I gained 7 valuation requests!
“Lastly, one other aspect of this sponsorship that I really like is that I am the only estate agent on this newsfeed and only my branding appears to the public in the daily newsletters.”