KynrenCase Study

Campaign Overview

Reach Solutions and its regional newsbrands recently partnered with Kynren to run an integrated campaign across multiple platforms in the North East and surrounding regions, including websites, mobile apps, social channels and newspaper titles.

Kynren’s primary objective was to drive ticket sales for their event, with the goal of selling more than 1,500 tickets. Kynren also wanted to raise brand awareness by inspiring new and existing visitors.

Industry: Entertainment

Marketing Objectives:

  • To drive ticket sales for upcoming event
  • To identify and attract new key markets
  • To Raise Brand Awareness

Campaign Schedule: May-June

Budget: £1-5k

Target Locations: Darlington, Bishop Auckland, Durham, Middlesbrough, Newcastle

Target Audiences:

  • Families
  • Adults

Solution & Results

With a range of digital ad formats, we’re able to direct our unparalleled audience within the North East to the entry landing page, encouraging local residents to visit and interact with your campaign. With our Reach network reaching half of all UK adults every month, we’re able to specifically target individuals based on their location, interests, hobbies and how they view life, maximising campaign effectiveness.

Overall the campaign was highly successful, reaching 323,470 consumers on social media and generating 1,446 total clicks on the digital display adverts. The advertorials generated over 35,000 page views and users were engaged on average for 25 seconds. Ticket sales also rocketed with more than 1,700 being sold as a result of the campaign.

Therefore the campaign not only raised awareness and drove ticket sales for Kynren’s upcoming event but it also sparked a reaction amongst consumers, and encouraged them to share the content in their social spheres. Subsequently, we consider the campaign goal achieved.
 


"Our aim has always been to help businesses make the most of the opportunities available. Our advertising and content marketing solutions, coupled with our unrivalled audience reach, help businesses like Kynren meet their objectives."
Reach Solutions

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