Reach partnered with Cancer Research to run an integrated campaign across multiple platforms. Their primary objective was to raise awareness of the charity and to encourage users to consider leaving financial contributions to the charity in their will.
We proposed a UK-wide campaign using a range of products which work efficiently and seamlessly together to maximise effectiveness. The campaign covered 21 Live brand areas across the country.
With the use of three Reach products and our online network, the campaign not only informed and educated but identified and attracted new key donators. The campaign was deemed a great success and reached millions of people across our digital channels.