Reach and its regional newsbrands recently partnered with Allens Caravans to run an integrated campaign across multiple platforms across the UK through a mixture of digital and print advertising. Allens Caravans' primary objective was to target those who have an interest in staycations and holidaying in the UK.
With the use of content marketing, social media, YouTube advertising and print advertising we delivered the Allens Caravans campaign messages to a highly targeted audience. We targeted males and females aged 40+ with an interest in holidaying in the UK, and the financial means to purchase a holiday home.
The campaign was deemed a great success and reached thousands of people, as well as driving traffic to the Allens Caravans website.