Advanced RoofingCase Study

Campaign Overview

Reach Solutions and its regional newsbrands recently partnered with Advanced Roofing to run an integrated campaign across multiple platforms in the Humber and Lincolnshire region, including websites, mobile apps, social channels and newspaper titles.

Advanced Roofing’s primary objective was to grow business in Lincoln and surrounding areas while maintaining steady custom in existing accomplished areas such as Boston, Sleaford and Skegness. The client also wanted to raise brand awareness by inspiring new and existing customers.

Industry: Construction

Marketing Objectives:

  • To grow business in Lincoln and surrounding areas
  • To increase online presence
  • To increase revenue using a new loyalty scheme

Campaign Schedule: July – August

Target Locations: Lincoln | Peterborough | Spalding | Sleaford | Skegness | Boston

Target Audiences:

  • Home owners
  • Property developers

Solution & Results

We used our suite of commercial products, driven by our unrivalled reach, to meet the client’s needs and objectives. The campaign proposal included the following elements:

We used our suite of commercial products, driven by our unrivalled reach, to meet the client’s needs and objectives. The campaign proposal included the following elements:

Google Display Network: Delivering optimised impressions across the Google Display Network. With up to 2.2 million sites registered on Google’s Network, what sets us against others is the use of our specialist platform, Matchcraft. This marketing tool giving clients an insight into how much and how often they may need to spend in order to achieve their website traffic objectives.

Remarketing: A clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. We will position targeted ads in front of a defined audience whilst they browse around the internet.

Pay-Per-Click Advertising: Serving ads to users of both Google and Bing. Our certified PPC experts oversaw the entire campaign, from keyword selection, to assigning budgets, to managing scheduling, to providing response reports.

Print Advertising: With eye-catching adverts appearing in our portfolio of award-winning daily and weekly newspapers. This benefitted the client by aligning their business with our long-standing, highly-trusted print titles.

Google Display

1,245,566 Impressions
7,466 Clicks
0.6% CTR
5.11% Impression share

REMARKETING

47,213 Impressions
730 Clicks
1.55% CTR

PPC

540,249 Impressions
3,182 Clicks
£0.10 CPC
0.59% CTR

PRINT

46,000 Readership
645,000 Impacts

 
Overall the campaign was highly successful, generating a total of 7,466 clicks across three months of their Google Display Network Campaign. On the back of this, their remarketing also worked very well giving them a total of 730 clicks.

Therefore the campaign not only drove traffic to their website but also sparked a reaction amongst consumers, encouraged them to share the content in their social spheres and generated a number of clicks, subsequently, leading to increased revenue. Therefore, we consider the campaign goal achieved.
 

Digital Advertising


"Since we began working with the team at Reach Solutions we have noticed a considerable increase in enquiries and general business exposure. The marketing solutions have proved very successful in our targeted areas and the results far exceed the response received from our previous digital marketing campaign."
John and Jill Hardy – Advanced Roofing, Lincolnshire
"Working with Advanced Roofing has been great. We came up with a strategy to help accomplish their goals further and as a result, Advanced Roofing have grown revenues by 30% in the last year. This was achieved through acquisitions of sales in new target areas such as Lincoln and this lead to Jill and John increasing their investment in our services to target additional geographic areas."
Matthew Rhodes – Account Manager, Reach Solutions

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