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Business
Climate change: Together we can make a difference

Join our mission to help revert climate change.

Climate change is a critical issue facing us all. The enormity of the situation can seem overwhelming at times but at Reach Solutions we strongly believe a collective effort of small steps can help to turn the tide.

So for the first time ever our network of trusted digital and print brands are working as one to encourage our loyal audience to #Do1Thing that makes a difference.

#Do1Thing launched in January 2020

The campaign received exceptional coverage across the UK and was embraced by 22 of our daily newspapers including the Manchester Evening News, Liverpool Echo, Birmingham Mail and Leicester Mercury, plus 35 of our regional websites including CornwallLive, BristolLive, MyLondon and WalesOnline.

On launch day #Do1Thing we took over our titles with local stories unique to each location, interactive widgets, and five pages of expert advice and practical tips to inspire readers to take positive action. And that wasn’t all:
 

Dedicated content and brand engagement
In addition to the bespoke content written by our award-winning journalists, our newspapers also changed their mastheads to incorporate the #Do1Thing logo, highlighting the campaign and its importance at every opportunity. On launch day our websites and social accounts also featured takeover visuals highlighting #Do1Thing to ensure maximum awareness.

Email newsletters
Our audience was invited to register to receive a regular #Do1Thing email newsletter, highlighting the latest news and information from across our portfolio, and further promoting our ongoing business-wide commitment to the climate cause. We have a unique and trusted position in the hearts of millions of users and we’re using this campaign to make a commitment of our own to the climate cause.

Reader competition
We gave our audience the opportunity to win a brand new MG ZS EV Exclusive electric car, worth over £30,000. The winner even got to pick the colour! The competition appeared in all of our regional daily titles and readers needed to collect six passwords to enter.
 

Our audience cares about the climate

We have a deep and demonstrable understanding of our audience and we know that they feel strongly about climate change and their environmental impact. Of our unrivalled UK audience, each month we reach:

 

Can your business help make a difference?

We’re inviting responsible businesses to join us and align their brands with the #Do1Thing campaign. Our range of advertising, sponsorship and content marketing opportunities will show your customers that you share our ambitions regarding climate change and take your environmental impact seriously. Click the button below to get in touch.

 
Source: TGI 2019

Written by Jess on 13th January 2020